{"id":1692,"date":"2026-11-06T14:18:52","date_gmt":"2026-11-06T14:18:52","guid":{"rendered":"https:\/\/lenova.com.tr\/?page_id=1692"},"modified":"2026-11-06T14:26:06","modified_gmt":"2026-11-06T14:26:06","slug":"cerez-politikasi","status":"publish","type":"page","link":"https:\/\/lenova.com.tr\/ru\/cerez-politikasi\/","title":{"rendered":"\u00c7erez Politikas\u0131"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<style>\n  .lenova-cookie-policy {\n    --gold: #ac8c62;\n    --dark: #252525;\n    --muted: #686868;\n    --border: #e9e5df;\n    --soft: #f8f7f4;\n\n    max-width: 1080px;\n    margin: 0 auto;\n    padding: 55px 24px 85px;\n    font-family: inherit;\n    font-size: 15px;\n    line-height: 1.9;\n    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0;\n    border-bottom: 1px solid var(--border);\n  }\n\n  .lenova-cookie-policy .num {\n    display: inline-block;\n    font-size: 13px;\n    font-weight: 700;\n    color: var(--gold);\n    margin-right: 10px;\n  }\n\n  .lenova-cookie-policy ul {\n    padding-left: 24px;\n    margin: 15px 0;\n  }\n\n  .lenova-cookie-policy li {\n    margin-bottom: 10px;\n    padding-left: 4px;\n  }\n\n  .lenova-cookie-policy li::marker {\n    color: var(--gold);\n  }\n\n  .lenova-cookie-policy .info {\n    background: var(--soft);\n    padding: 25px 28px;\n    border: 1px solid var(--border);\n    border-radius: 4px;\n    margin: 22px 0;\n  }\n\n  .lenova-cookie-policy .info p:last-child {\n    margin-bottom: 0;\n  }\n\n  .lenova-cookie-policy .table-wrap {\n    width: 100%;\n    overflow-x: auto;\n    margin: 25px 0;\n  }\n\n  .lenova-cookie-policy table {\n    width: 100%;\n    min-width: 650px;\n    border-collapse: collapse;\n    font-size: 13px;\n    line-height: 1.7;\n  }\n\n  .lenova-cookie-policy th,\n  .lenova-cookie-policy td {\n    padding: 15px;\n    border: 1px solid var(--border);\n    text-align: left;\n    vertical-align: top;\n  }\n\n  .lenova-cookie-policy th {\n    background: var(--soft);\n    font-weight: 600;\n  }\n\n  .lenova-cookie-policy a {\n    color: #927149;\n    text-decoration: underline;\n    text-underline-offset: 3px;\n    overflow-wrap: anywhere;\n  }\n\n  .lenova-cookie-policy .notice {\n    border-left: 3px solid var(--gold);\n    background: var(--soft);\n    padding: 20px 25px;\n    margin: 25px 0;\n  }\n\n  .lenova-cookie-policy .notice p:last-child {\n    margin-bottom: 0;\n  }\n\n  .lenova-cookie-policy .footer {\n    margin-top: 35px;\n    text-align: center;\n    font-size: 12px;\n    color: var(--muted);\n    letter-spacing: .3px;\n  }\n\n  @media (max-width: 600px) {\n    .lenova-cookie-policy {\n      padding: 30px 16px 55px;\n      font-size: 14px;\n    }\n\n    .lenova-cookie-policy h2 {\n      font-size: 19px;\n    }\n\n    .lenova-cookie-policy section {\n      padding: 28px 0;\n    }\n\n    .lenova-cookie-policy .info {\n      padding: 18px;\n    }\n  }\n<\/style>\n\n<article class=\"lenova-cookie-policy\">\n\n  <header>\n    <p class=\"eyebrow\">\n      LENOVA MOB\u0130LYA \/ G\u0130ZL\u0130L\u0130K\n    <\/p>\n\n    <h1>\u00c7erez Politikas\u0131<\/h1>\n\n    <div class=\"accent\"><\/div>\n\n    <p class=\"intro\">\n      Lenova Mobilya olarak internet\n      sitemizi ziyaret eden kullan\u0131c\u0131lar\u0131n\n      gizlili\u011fine \u00f6nem veriyoruz.\n\n      Bu politika, www.lenova.com.tr\n      internet sitesinde kullan\u0131lan\n      \u00e7erezler ve benzeri teknolojiler\n      hakk\u0131nda bilgi vermek amac\u0131yla\n      haz\u0131rlanm\u0131\u015ft\u0131r.\n    <\/p>\n  <\/header>\n\n  <section>\n    <h2>\n      <span class=\"num\">01<\/span>\n      \u00c7erez Nedir?\n    <\/h2>\n\n    <p>\n      \u00c7erezler, ziyaret etti\u011finiz\n      internet siteleri taraf\u0131ndan\n      taray\u0131c\u0131n\u0131z arac\u0131l\u0131\u011f\u0131yla\n      cihaz\u0131n\u0131za kaydedilebilen\n      k\u00fc\u00e7\u00fck veri dosyalar\u0131d\u0131r.\n    <\/p>\n\n    <p>\n      \u00c7erezler; internet sitesinin\n      d\u00fczg\u00fcn \u00e7al\u0131\u015fmas\u0131, kullan\u0131c\u0131\n      tercihlerinin hat\u0131rlanmas\u0131,\n      site performans\u0131n\u0131n \u00f6l\u00e7\u00fclmesi\n      ve izin verilmesi halinde\n      reklam faaliyetlerinin\n      de\u011ferlendirilmesi gibi\n      ama\u00e7larla kullan\u0131labilir.\n    <\/p>\n  <\/section>\n\n  <section>\n    <h2>\n      <span class=\"num\">02<\/span>\n      \u00c7erezlerin Kullan\u0131m Ama\u00e7lar\u0131\n    <\/h2>\n\n    <p>\n      \u0130nternet sitemizde kullan\u0131lan\n      \u00e7erezler, i\u015flevlerine g\u00f6re\n      a\u015fa\u011f\u0131daki kategorilerde\n      de\u011ferlendirilebilir.\n    <\/p>\n\n    <div class=\"info\">\n      <strong>Kesinlikle Gerekli \u00c7erezler<\/strong>\n      <p>\n        \u0130nternet sitesinin temel\n        i\u015flevlerinin yerine getirilmesi,\n        g\u00fcvenli\u011fin sa\u011flanmas\u0131 ve\n        kullan\u0131c\u0131 taraf\u0131ndan talep\n        edilen hizmetlerin sunulmas\u0131\n        i\u00e7in gerekli olan \u00e7erezlerdir.\n      <\/p>\n    <\/div>\n\n    <div class=\"info\">\n      <strong>\u0130\u015flevsel \u00c7erezler<\/strong>\n      <p>\n        Kullan\u0131c\u0131lar\u0131n dil ve benzeri\n        tercihlerinin hat\u0131rlanmas\u0131n\u0131\n        sa\u011flayan \u00e7erezlerdir.\n        Kullan\u0131m ko\u015fullar\u0131na g\u00f6re\n        a\u00e7\u0131k r\u0131za gerektirebilir.\n      <\/p>\n    <\/div>\n\n    <div class=\"info\">\n      <strong>Performans ve Analitik \u00c7erezleri<\/strong>\n      <p>\n        \u0130nternet sitesinin kullan\u0131m\n        bi\u00e7iminin anla\u015f\u0131lmas\u0131 ve\n        performans\u0131n\u0131n analiz edilmesi\n        amac\u0131yla kullan\u0131lan \u00e7erezlerdir.\n        \u0130lgili hukuki \u015fartlar\n        \u00e7er\u00e7evesinde uygulan\u0131rlar.\n      <\/p>\n    <\/div>\n\n    <div class=\"info\">\n      <strong>Reklam ve Pazarlama \u00c7erezleri<\/strong>\n      <p>\n        Reklam etkile\u015fimlerinin\n        \u00f6l\u00e7\u00fclmesi, reklam\n        kampanyalar\u0131n\u0131n performans\u0131n\u0131n\n        de\u011ferlendirilmesi ve\n        yeniden pazarlama\n        \u00e7al\u0131\u015fmalar\u0131n\u0131n y\u00fcr\u00fct\u00fclmesi\n        i\u00e7in kullan\u0131labilen \u00e7erezlerdir.\n      <\/p>\n\n      <p>\n        Bu kategoriye ili\u015fkin\n        ki\u015fisel veri i\u015fleme faaliyetleri\n        a\u00e7\u0131k r\u0131zan\u0131z\u0131n bulunmas\u0131\n        halinde ger\u00e7ekle\u015ftirilir.\n      <\/p>\n    <\/div>\n  <\/section>\n\n  <section>\n    <h2>\n      <span class=\"num\">03<\/span>\n      \u0130nternet Sitemizdeki\n      \u00c7erez ve Teknolojiler\n    <\/h2>\n\n    <p>\n      \u0130nternet sitemizdeki \u00e7erezlerin\n      adlar\u0131, sa\u011flay\u0131c\u0131lar\u0131,\n      kullan\u0131m ama\u00e7lar\u0131 ve saklama\n      s\u00fcreleri a\u015fa\u011f\u0131daki tabloda\n      g\u00f6sterilecektir.\n    <\/p>\n\n    <div class=\"table-wrap\">\n      <table>\n        <thead>\n          <tr>\n            <th>\u00c7erez \/ Teknoloji<\/th>\n            <th>Sa\u011flay\u0131c\u0131<\/th>\n            <th>Ama\u00e7<\/th>\n            <th>S\u00fcre<\/th>\n            <th>Kategori<\/th>\n          <\/tr>\n        <\/thead>\n\n        <tbody>\n          <tr>\n            <td>_fbp<\/td>\n            <td>Meta \/ Site Alan Ad\u0131<\/td>\n            <td>\n              Meta reklam \u00f6l\u00e7\u00fcm\u00fcnde\n              taray\u0131c\u0131 tan\u0131mlay\u0131c\u0131s\u0131\n            <\/td>\n            <td>\n              Genellikle 90 g\u00fcn;\n            <\/td>\n            <td>Reklam \/ Pazarlama<\/td>\n          <\/tr>\n\n          <tr>\n            <td>_fbc<\/td>\n            <td>Meta \/ Site Alan Ad\u0131<\/td>\n            <td>\n              Meta reklam t\u0131klama\n              bilgisinin ili\u015fkilendirilmesi\n            <\/td>\n            <td>\n              Genellikle 90 g\u00fcn;\n            <\/td>\n            <td>Reklam \/ Pazarlama<\/td>\n          <\/tr>\n\n        <\/tbody>\n      <\/table>\n    <\/div>\n\n  <\/section>\n\n  <section>\n    <h2>\n      <span class=\"num\">04<\/span>\n      Meta Pixel Kullan\u0131m\u0131\n    <\/h2>\n\n    <p>\n      \u0130nternet sitemizde,\n      Meta reklam kampanyalar\u0131n\u0131n\n      performans\u0131n\u0131n \u00f6l\u00e7\u00fclmesi\n      amac\u0131yla Meta Pixel\n      teknolojisi kullan\u0131lmaktad\u0131r.\n    <\/p>\n\n    <p>\n      Meta Pixel, izin verilmesi\n      halinde ziyaret edilen sayfalar,\n      \u00fcr\u00fcn g\u00f6r\u00fcnt\u00fcleme etkinlikleri\n      ve reklam etkile\u015fimleri gibi\n      bilgilerin i\u015flenmesine\n      imk\u00e2n sa\u011flayabilir.\n    <\/p>\n\n    <p>\n      Meta Pixel kapsam\u0131ndaki\n      reklam ve pazarlama\n      teknolojilerinin etkinle\u015ftirilmesi\n      kullan\u0131c\u0131lar\u0131n bu kategoriye\n      ili\u015fkin a\u00e7\u0131k r\u0131zas\u0131na ba\u011fl\u0131d\u0131r.\n    <\/p>\n\n  <\/section>\n\n  <section>\n    <h2>\n      <span class=\"num\">05<\/span>\n      Google Haritalar\n    <\/h2>\n\n    <p>\n      \u0130nternet sitemizin ileti\u015fim\n      sayfas\u0131nda, konum bilgilerimizi\n      ziyaret\u00e7ilerimize sunmak\n      amac\u0131yla Google Haritalar\n      hizmeti kullan\u0131labilmektedir.\n    <\/p>\n\n    <p>\n      Google Haritalar i\u00e7eri\u011finin\n      y\u00fcklenmesi halinde,\n      IP adresi ve cihaz ya da\n      taray\u0131c\u0131ya ili\u015fkin teknik\n      bilgiler gibi veriler\n      Google taraf\u0131ndan\n      i\u015flenebilir.\n    <\/p>\n\n    <p>\n      \u0130lgili \u00fc\u00e7\u00fcnc\u00fc taraf i\u00e7eri\u011finin\n      y\u00fcklenmesi i\u00e7in gereken\n      hukuki \u015fartlar sa\u011flanmadan\n      zorunlu olmayan veri\n      i\u015fleme faaliyetleri\n      ba\u015flat\u0131lmamal\u0131d\u0131r.\n    <\/p>\n\n  <\/section>\n\n  <section>\n    <h2>\n      <span class=\"num\">06<\/span>\n      \u00c7erezlerin Hukuki Sebepleri\n    <\/h2>\n\n    <p>\n      Kesinlikle gerekli \u00e7erezler\n      arac\u0131l\u0131\u011f\u0131yla yap\u0131lan ki\u015fisel\n      veri i\u015fleme faaliyetleri,\n      somut i\u015fleme faaliyetinin\n      ko\u015fullar\u0131na g\u00f6re KVKK'n\u0131n\n      5. maddesinin ikinci\n      f\u0131kras\u0131nda yer alan uygun\n      hukuki sebeplere dayanabilir.\n    <\/p>\n\n    <p>\n      Reklam ve pazarlama ama\u00e7l\u0131\n      \u00e7erezler arac\u0131l\u0131\u011f\u0131yla\n      ger\u00e7ekle\u015ftirilen ilgili\n      ki\u015fisel veri i\u015fleme\n      faaliyetlerinde KVKK\n      m.5\/1 kapsam\u0131nda a\u00e7\u0131k\n      r\u0131za esas al\u0131n\u0131r.\n    <\/p>\n\n    <p>\n      Di\u011fer \u00e7erez kategorilerinin\n      hukuki sebepleri kullan\u0131m\n      ama\u00e7lar\u0131 ve teknik \u00f6zellikleri\n      do\u011frultusunda ayr\u0131ca\n      de\u011ferlendirilir.\n    <\/p>\n  <\/section>\n\n  <section>\n    <h2>\n      <span class=\"num\">07<\/span>\n      Yurt D\u0131\u015f\u0131na Veri Aktar\u0131m\u0131\n    <\/h2>\n\n    <p>\n      Meta ve Google gibi\n      yurt d\u0131\u015f\u0131nda faaliyet\n      g\u00f6steren \u00fc\u00e7\u00fcnc\u00fc taraf\n      hizmet sa\u011flay\u0131c\u0131lar\u0131n\u0131n\n      kullan\u0131lmas\u0131 s\u0131ras\u0131nda\n      ki\u015fisel verilerin yurt\n      d\u0131\u015f\u0131na aktar\u0131lmas\u0131\n      s\u00f6z konusu olabilir.\n    <\/p>\n  <\/section>\n\n  <section>\n    <h2>\n      <span class=\"num\">08<\/span>\n      \u00c7erez Tercihlerinin Y\u00f6netilmesi\n    <\/h2>\n\n    <p>\n      Taray\u0131c\u0131n\u0131z\u0131n ayarlar\u0131n\u0131\n      kullanarak da cihaz\u0131n\u0131zda\n      bulunan \u00e7erezleri\n      g\u00f6r\u00fcnt\u00fcleyebilir,\n      engelleyebilir veya\n      silebilirsiniz.A\u00e7\u0131k r\u0131zan\u0131z\u0131 geri\n      \u00e7ekmeniz halinde,\n      ilgili kategoriye\n      ait yeni veri i\u015fleme\n      faaliyetleri durdurulur.\n    <\/p>\n\n  <\/section>\n\n  <section>\n    <h2>\n      <span class=\"num\">09<\/span>\n      Ki\u015fisel Verilerin Korunmas\u0131\n    <\/h2>\n\n    <p>\n      Ki\u015fisel verilerinizin\n      i\u015flenmesine ili\u015fkin\n      ayr\u0131nt\u0131l\u0131 bilgiye,\n      veri sorumlusunun\n      kimlik bilgilerine\n      ve KVKK kapsam\u0131ndaki\n      haklar\u0131n\u0131za\n      <a href=\"\/ru\/kvkk-aydinlatma-metni\/\">\n        Ki\u015fisel Verilerin\n        Korunmas\u0131 ve\n        Ayd\u0131nlatma Metni\n      <\/a>\n      sayfam\u0131zdan ula\u015fabilirsiniz.\n    <\/p>\n  <\/section>\n\n  <section>\n    <h2>\n      <span class=\"num\">10<\/span>\n      Politikan\u0131n G\u00fcncellenmesi\n    <\/h2>\n\n    <p>\n      Bu politika, internet\n      sitemizde kullan\u0131lan\n      teknolojilerde veya\n      ilgili mevzuatta\n      meydana gelen\n      de\u011fi\u015fiklikler\n      do\u011frultusunda\n      g\u00fcncellenebilir.\n    <\/p>\n  <\/section>\n\n  <div class=\"footer\">\n    LENOVA MOB\u0130LYA\n    <br>\n    \u00c7erez Politikas\u0131\n    <br>\n    Son G\u00fcncelleme:\n    06.11.2026\n  <\/div>\n\n<\/article>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"LENOVA MOB\u0130LYA \/ G\u0130ZL\u0130L\u0130K \u00c7erez Politikas\u0131 Lenova Mobilya olarak internet sitemizi ziyaret eden kullan\u0131c\u0131lar\u0131n gizlili\u011fine \u00f6nem veriyoruz. Bu politika, www.lenova.com.tr","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1692","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00c7erez Politikas\u0131 - Lenova Mobilya<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lenova.com.tr\/ru\/cerez-politikasi\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c7erez Politikas\u0131 - Lenova Mobilya\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lenova.com.tr\/ru\/cerez-politikasi\/\" \/>\n<meta property=\"og:site_name\" content=\"Lenova Mobilya\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/lenovamobilya\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-06T14:26:06+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 \u043c\u0438\u043d\u0443\u0442\u0430\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/lenova.com.tr\\\/cerez-politikasi\\\/\",\"url\":\"https:\\\/\\\/lenova.com.tr\\\/cerez-politikasi\\\/\",\"name\":\"\u00c7erez Politikas\u0131 - 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